Perceive the future, create wisdom, LEM Electronics expands its deployment in the new energy automobile industry

LEM Electronics Group was founded in 1972 and is headquartered in Geneva, Switzerland. It is a well-known manufacturer of power sensors worldwide and a leader in power sensors. In 1986, Lem Electronics Group was listed on the Swiss Stock Exchange.

 

As a global company, the lem group has many overseas companies and sales offices all over the world. Currently, the lem group has four production centers in Switzerland, Bulgaria, Japan and China. Among them, Lem Electronics (China) Co., Ltd. (hereinafter referred to as Lem China) was established in 1989 and is a wholly-owned company of Lem Group.

 

On the afternoon of the 23rd, Lem Electronics' 2018 new product launch conference (hereinafter referred to as the launch conference) was held at Shanghai Jumeirah Himalayas Hotel. Mr. Zhang Zonghui, General Manager of Lem Electronics (China) Co., Ltd., Mr. Zhang Yonggang, Sales General Manager, and Ms. Cheng Qiuhua, Technical Application Manager, REU product manager Zhou Zhijian and DRS product manager Yan Siyu attended the press conference and answered media questions. Ms. Li Haiying, Marketing Manager of Lem Electronics (China) Co., Ltd. chaired the meeting and delivered a welcome speech.

 

As the focus of this conference, four new products, DVC 1000-P voltage sensor, IN 1000-S high-precision sensor, digital output open-loop Hall effect current sensor and LDSR leakage current sensor, have received widespread attention.

 

Diversified market segmentation, creating wisdom

 

At present, lem electronic products are positioned as electronic components. Its core product current and voltage sensors are widely used in driving and welding, renewable energy and power, railway and rail transportation, high precision, traditional and new energy vehicles, and smart Power grid and industry 4.0 fields.

 

In the field of new energy, lem sensors improve energy utilization and ensure the safety of equipment and personnel. In terms of new energy vehicles and charging facilities, lem sensors monitor the charge and discharge status of batteries, participate in motor drive control, and charge and discharge control of chargers to improve the safety and reliability of vehicles. In addition, Zhang Yonggang, general manager of lem China’s sales, said that in the field of smart grids, electricity sensors are important components for the construction of key equipment such as smart grid power generation, transmission, transformation, distribution, and electricity consumption. The operation status of key equipment is monitored through lem sensors. Real-time monitoring, collecting and integrating the obtained data through the network system, and finally through the analysis and mining of the data, to achieve the optimal management of the operation of the entire power system.

 

In order to meet the development needs of the Chinese market, lem electronics focuses on two major markets, industrial and automotive, covering railways, new energy, automation and smart grids.

 

Zhang Zonghui, general manager of Lem Electronics (China) Co., Ltd., said in an interview with the media that Lem Electronics' products are currently the most advantageous in the industrial field. "Industrial fields are the first areas where Lime Electronics started, including inverters, UPS power supplies, and rail transit. This is also the most mature field for Lime sensors." Zhang Zonghui said, "In recent years, lem sensors have been used in wind energy, solar energy, and new energy. Automotive and other fields have performed well. In addition, Lime Electronics is also actively deploying the smart grid market."

 

Focus on the Chinese market and focus on customer service

 

In fact, Lem Electronics (China) Co., Ltd. was called Beijing Lem Electronics Co., Ltd. at the beginning of its establishment. It was not until 2011 that Beijing Lem officially changed its name to Lem China as Lem Group increased its capital in China. “In 2017, lem China’s R&D investment increased by 20% on the basis of previous years, and this year, lem China’s registered capital has also increased from the original 7.5 million US dollars to 31.53 million US dollars.” Zhang Zonghui said, “The Chinese market has already become The largest single market in the global market of the Lime Group. The various initiatives in recent years have confirmed that the Chinese market not only has good growth potential, an efficient and complete supply chain, but also the talents of the Chinese market are responsible for the company’s product development. And innovation can contribute more and more value."

 

In addition, with China’s rapid development and industrial upgrading, China has become more than the largest in some areas of power electronics applications, but also the most important source of innovation-driven. "From the past, innovation and R&D capabilities are far less than those of foreign companies, many companies in China have now turned from followers to leaders." Zhang Zonghui said, "For lem China, we also need to face the iterative upgrade of technology and market demand. Challenges such as changes. But we need to turn the pressure brought by this challenge into motivation to better serve our customers. At the same time, we also hope to overcome industry problems with our partners and help the industry develop."

 

Speaking of lem China's customer service, Zhang Zonghui said that the current OTD of lem China's customer needs is as high as 98%. At the same time, in order to improve the quality of service, lem Electronics strictly controls the quality: in terms of product failure rate, Lyme China has achieved that for every one million products applied to the industrial field, only 19 products may fail; and In the automotive field, this data is reduced to two.

 

Paying attention to customer evaluation is also an important part of lem China's customer service. According to Zhang Zonghui, there were only 4 complaints from lem China customers in 2017 that were unsatisfactory. "This year, what we need to do is to turn more "satisfied" customers into "very satisfied"." He said that strong technical and professional capabilities, as well as the concept of customer achievement are the foundation for lem China to continue to make progress. At the same time, high efficiency, low power consumption, and high reliability are also lem electronics' commitments to customers in the field of power measurement.